Simple SEO Tricks to Boost Your Local Rankings

(Even If You’re Not “Techy”)

If your business isn’t showing up in local search results, you’re probably missing a few easy wins.

Good news: You don’t need to be an expert to fix them.

Here are five simple SEO tricks you can do this week to help your service business rank higher and get more local traffic.

1. Add Your Service Areas to Your Website

Don’t just say “we offer plumbing.” Be specific.

Do this:

• Mention the cities/towns you serve (e.g., “We serve Raleigh, Cary, and Apex”)

• Add them to your homepage, footer, and contact page

• Create separate service area pages if you cover 3+ locations

2. Use Alt Text on Your Photos

Every photo on your site should have alt text, and it should describe what’s in the photo using relevant keywords.

Example:

Instead of “image1.jpg,” use “gutter-cleaning-in-chattanooga.jpg”

This helps with Google image search and shows you’re relevant locally.

3. Link to Your Google Business Profile

This one’s easy. Add a “Leave us a review” or “Find us on Google” link to:

• Your website

• Your email signature

• Your thank-you messages

It builds authority and encourages reviews.

4. Write One Blog Post per Month (Minimum)

Google favors businesses that keep content fresh.

Start simple: Write one post answering a common customer question or highlighting a seasonal service.

Ideas:

• “How Often Should You Clean Your Air Ducts?”

• “Best Time of Year to Trim Trees in Austin”

• “What to Expect During a Move-Out Clean”

Use real words your customers say, not fancy marketing speak.

5. Test Your Site Speed (and Fix It If It’s Slow)

Head to pagespeed.web.dev and drop in your URL. If your score is in the red, consider:

• Compressing images

• Removing unnecessary plugins

• Upgrading hosting (if needed)

A slow site = higher bounce rate = lower rankings.

Bottom Line

You don’t need complicated SEO strategies to win locally. A few consistent, simple actions go a long way, especially if your competitors aren’t doing them.

CTA: Want the Quick Fix Version?

Download your 15-Minute Google Maps Checklist for fast wins you can complete in 15 minutes or less.

[Grab your checklist] → Click Here